Toyota Pakistan, one of the leading automobile manufacturers in the country, has announced a remarkable surge in sales for January 2024, marking an unprecedented increase of 304% compared to December 2023.
According to official data released by the company, Toyota sold a total of 2,762 vehicles in January, a stark contrast to the 684 units sold in the preceding month. This surge in sales has drawn significant attention within the industry and among consumers alike.
The notable spike in sales can primarily be attributed to the successful introduction of the Corolla Cross, a new addition to Toyota’s lineup, which has quickly gained popularity and secured its position as the second-best-selling car in the market.
AutoJournal.Pk, a prominent automotive publication, reported that Toyota recorded sales of 961 units of the Corolla Cross in January alone, signaling a strong demand for the newly launched model.
Furthermore, Toyota’s iconic Hilux model also witnessed a substantial uptick in sales, experiencing a remarkable 430% increase compared to the previous month. Alongside the Corolla Cross and Hilux, other models in Toyota’s portfolio, including the Yaris, Corolla, and Fortuner, have also seen significant boosts in sales performance.
The Yaris, for instance, saw a notable 61% increase in sales, while both the Corolla and Fortuner witnessed even more impressive jumps of 202% and 255%, respectively. These figures underscore Toyota’s continued dominance in the Pakistani automotive market across various vehicle segments.
Here are the detailed sales figures for Toyota’s lineup in January:
- Corolla Cross: 961 units
- Hilux: Figures not disclosed, but experienced a 430% increase in sales
- Yaris: 61% increase in sales
- Corolla: 202% increase in sales
- Fortuner: 255% increase in sales
The remarkable surge in Toyota’s sales figures for January 2024 highlights the company’s ability to resonate with the preferences of Pakistani consumers while also showcasing the strength and resilience of the local automotive market amidst challenging economic conditions. With its diverse range of offerings and a commitment to innovation, Toyota Pakistan continues to set new benchmarks in the automotive industry.
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