MHL and its OTT App, Begin, Broaden ACE Content Protection Efforts in South Asia
The Alliance for Creativity and Entertainment (ACE), the world’s leading antipiracy coalition, today announced MHL as its newest member.
MHL is Pakistan’s leading licensed content distribution and broadcast services provider, delivering end-to-end broadcast and OTT services for content providers, platforms, and distributors. MHL owns Begin, a subscription-based OTT platform offering premium Western entertainment and sports content to Pakistani audiences. MHL’s vision is to create an ecosystem that benefits creators, businesses, and consumers alike.
“Welcoming MHL into ACE’s ranks delivers a clear message to creators and consumers everywhere: digital piracy is a global threat – and so, too, is our fight to counter it,” said Charles Rivkin, Chairman and CEO of the Motion Picture Association and Chairman of ACE. “Our growing coalition, in Pakistan and around the world, is a surefire sign of our unending determination to protect content from criminal networks, defend audiences from the harms of piracy, and reinforce the foundation of a fair and thriving creative marketplace.”
“Joining ACE is a natural extension of MHL’s long-standing commitment to protecting licensed content and fostering a responsible content ecosystem,” said Raihan Merchant, Chairman of MHL. “Piracy weakens the creative economy by denying creators their due recognition and revenue. With ACE, we’re proud to contribute to a united global effort to safeguard content and support the rights of creators and distributors worldwide.”
MHL becomes the 57th company to join ACE since the coalition was formed in 2017.
About The Alliance for Creativity and Entertainment
The Alliance for Creativity and Entertainment (ACE) is the world’s leading coalition dedicated to protecting the legal creative market and reducing digital piracy. Driven by a comprehensive approach to addressing piracy through criminal referrals, civil litigation, and cease-and-desist operations, ACE has achieved many successful global enforcement actions against illegal streaming services and unauthorized content sources and their operators. Drawing upon the collective expertise and resources of more than 50 media and entertainment companies around the world—including sports channels and associations—and reinforced by the Motion Picture Association’s content protection operations, ACE protects the creativity and innovation that drives the global growth of core copyright and entertainment industries. The current governing board members for ACE are Amazon, Apple TV+, Netflix, Paramount Global, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO of the Motion Picture Association and Chairman of ACE.
About MHL
MHL is a future-focused media operations company built on a legacy of excellence. Our success is driven by a team of dedicated professionals who bring passion, expertise, and a relentless commitment to delivering exceptional client experiences.
At our core, we are guided by the values of honesty, agility, passion, and curiosity—principles that shape our identity and inform every decision we make. Embracing innovation, we actively challenge the traditional media supply chain by leveraging cutting-edge technology that lowers entry barriers and democratizes distribution. This progressive approach allows us to remain agile, adapt to evolving industry trends, and continuously push the boundaries of what’s possible.
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