In Pakistan, public discussions around smoking tend to focus solely on quitting. However, millions of adult smokers continue to rely on combustible tobacco, even when they are aware of its health risks.
For those unable or unwilling to quit, smoke-free alternatives offer a science-backed, less-harmful option. Wasil Sami, a public health expert notes, “Smoke-free products have scientifically proven to cause less damage to smokers, along with providing a better alternative that has the potential to reduce burden on public healthcare systems and overall population health.”
However, a significant gap in the public’s understanding is hindering the potential of these products to contribute meaningfully to the country’s harm reduction efforts.
Misinformation and limited access to credible information have left many adult smokers unaware of potentially better alternatives. At the same time, unregulated products already available in the market raise the risk of misuse, particularly among youth. In this context, an outright ban on all tobacco-related products may fail to address the root causes and could unintentionally worsen the situation.
Instead, the solution lies in developing a balanced regulatory approach that both protects public health and empowers adult smokers with these choices. Educational and awareness campaigns led by health authorities, in collaboration with relevant stakeholders, can demystify smoke-free products and clarify their role in reducing harm.
By prioritising evidence-based awareness campaigns and thoughtful regulations, Pakistan can move toward a more effective tobacco control strategy, one that addresses the reality of long-term smoking while introducing pathways to better alternatives for adult consumers.
Informed choice, backed by smart policy, can help bridge the gap between public health goals and the needs of adult smokers.
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