What was once known as House of Oud has officially been rebranded as House of Musk, ushering in a new chapter for a beloved name in Pakistan’s perfume and oud market. This transition is more than a change of name — it’s a refined vision of expanding product breadth, enhancing quality, and strengthening connections with fragrance lovers across the country.
Heritage, Origins & Product Portfolio
House of Oud originally launched through a collaboration with Junaid Perfumes, a Bahraini perfume house with more than 100 outlets across the Gulf Cooperation Council (GCC). The goal was to bring East and West together — blending the rich perfume tradition of Arabia with scent styles and trends appreciated globally. Signature fragrances like Oud Junaid, Hajar, Nazeeh, Taariikh Gold, Futaina, and others have already captivated many across Pakistan, thanks to their quality and diversity.
Since its founding, House of Oud has grown its catalogue to include over 50 scents covering a wide spectrum — oud oils, Arabic and French perfume lines, unisex fragrances, impression perfumes of popular designer scents, and now, modern oud burners. Its products are known for being long-lasting, season-friendly (suitable for men and women), and delivering a luxury experience from the ingredients to packaging.
What the Rebrand Means
With the rebrand to House of Musk, there are several enhancements and fresh commitments:
- A broader and curated selection of perfumes including classic oud, impression scents of famous designer perfumes, more women’s and men’s lines, and premium blends from both Arabic and French fragrance traditions.
- Addition of electric oud burners — combining traditional scent diffusion methods (e.g., bukhoor, oud sticks) with modern devices to suit contemporary homes.
- Improved online shopping experience via the updated platform, aiming for better service, packaging, faster delivery, and more transparent product information.
- Continued sourcing of high-quality ingredients, ensuring authenticity in oud oils and raw materials; maintaining quality that the customers have come to expect.
Why This Matters
Pakistan has a growing appetite for luxury fragrances, especially those rooted in oud tradition, blended with modern sensibilities. House of Oud has captured this demand over the past years. With many Pakistanis traveling between the GCC and Pakistan, there already exists a strong familiarity with Junaid Perfumes and its portfolio. House of Musk builds upon that foundation, aiming to deepen presence in the local market — making luxury fragrances more accessible and appealing without compromising on refinement.
Furthermore, the rebrand is intended to respond to evolving consumer preferences — scents that last long, elegant presentation, more unisex options, and products that cater to both everyday wear and special occasions. The addition of electric oud burners is part of modernizing the fragrance experience for homes.
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