Dun & Bradstreet Pakistan, in collaboration with Gallup Pakistan, has released the eighteenth edition of the Pakistan Consumer Confidence Index (CCI) for Q4 FY2024-25. This report assesses consumer confidence regarding both the overall economic environment and individual financial conditions, based on interviews conducted during April–May 2025. By offering a comprehensive analysis of consumer sentiment across the country, the publication serves as a valuable tool for evaluating the current economic climate and forecasting future trends.
The CCI report assesses consumer sentiments across four key areas: Household Financial Situation, Country’s Economic Situation, Unemployment, and Household Savings. This index offers insights into the ‘Current Sentiments’, reflecting economic shifts experienced in the past six months, as well as the ‘Future Expectations’, i.e., expected changes in the next six months.
In its 18th edition, the Consumer Confidence Index (CCI) report presents findings based on a telephonic survey conducted in April–May 2025, encompassing 1,936 respondents. This edition provides insights into the fourth quarter of the Fiscal Year 2024-25 (FY2024-25).
The CCI is measured on a scale ranging from 0 to 200, with 100 serving as the neutral benchmark. A score below 100 indicates consumer pessimism, whereas a score above 100 reflects optimism. The latest survey results reveal that the CCI stands at 96.2 points, marking an improvement from the previous quarter’s score of 88.1. This upward shift reflects growing optimism among consumers, particularly in their financial outlook and expectations for the future. For the first time since tracking began in 2022, the Future Confidence Index has crossed the 100-point threshold — a milestone indicating that a greater number of consumers now hold an optimistic view of the economy’s future.
The Net Indicator for Household Income increased significantly from 98.3 to 110.0, reflecting a rise in consumer confidence regarding future income. Similarly, the Household Financial Situation registered the highest Net Indicator this quarter, with over half of the respondents expecting their financial conditions to improve or remain stable. Consumer expectations for Household Savings also improved, with 57% anticipating either stability or growth in the coming months.
Despite improvements in financial optimism, concerns about employment persist, with 61% of respondents perceiving a rise in unemployment over the last six months. However, the overall confidence levels have improved compared to the previous cycle, with 57% of consumers expecting economic conditions to improve or remain stable.
A demographic analysis revealed that consumer confidence improved across all segments. The highest rise in optimism was recorded among respondents under the age of 30, who showed an 8% increase in confidence compared to the previous year, followed by male respondents.
Mr. Muhammad Zubair Qureshi, Chief Business Officer of Dun & Bradstreet Pakistan, stated,
“The Consumer Confidence Index (CCI) report serves as a critical reference for policymakers, financial institutions, and businesses. This quarter, we have observed a continued upward trajectory in consumer confidence, supported by improvements in financial sentiment and future expectations. The fact that the Future Confidence Index has surpassed the 100-point benchmark for the first time since the launch of this report is a significant indicator of growing public optimism. However, persistent concerns around employment emphasize the need for sustained economic reforms and inclusive job creation strategies.”
Bilal I Gilani, Executive Director of Gallup Pakistan, added, “In Q4 2025, consumer confidence has continued its upward trajectory. In fact, the Consumer Confidence Index (CCI) is now at its highest level since Gallup & Dun & Bradstreet began tracking it in 2022. For the first time, the Future Confidence Index has crossed the 100 mark — a key threshold indicating that more Pakistanis are optimistic about the economy’s future than those who are pessimistic. These are all positive and vital signs for our economic outlook.”
